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Welcome to WYLD ALCHEMY were nature’s purest
ingredients meet meticulous craftsmanship and personal
innovation. At our core, we are dedicated to redefining
natural skincare by creating and formulating every product
from scratch in our small, specialized lab. Our commitment
to quality and sustainability drives us to produce
each item in small batches, ensuring the highest
standards of excellence and consistency.
We take pride in sourcing only the finest, eco-certified ingredients from trusted Australian suppliers. Our rigorous selection process guarantees that every component of our skincare line is not only natural but also ethically and sustainably harvested. This dedication to purity and integrity means that every product you experience from us is a testament to our passion for both your skin’s health and the planet’s well-being.
At WYLD ALCHEMY, we believe that true beauty comes from the harmony between nature and science. Our small-batch approach allows us to maintain unparalleled quality control and a personal touch in every product. But we don’t stop there—our brand empowers you to become an alchemist of your own skincare journey. With our unique approach, you have the ability to create a personalized selection of products tailored specifically to the needs of each client you treat.
Join us on a journey to radiant, healthy skin with the confidence that every product is crafted with care, precision, and a deep respect for nature. Embrace the art of customization and let your skincare regimen be as unique as you are
Meet Our Founder: The Heart Behind Wyld Alchemy
Wyld Alchemy began as a personal quest for purity and effectiveness in skincare, a journey that started in my mum's kitchen five years ago. My name is Janelle, and my story with Wyld Alchemy is deeply rooted in my own experiences with hormonal acne and sensitivities to chemicals in traditional skincare products.
For years, I struggled with persistent skin issues and found that many products, laden with harsh chemicals and potent actives, only exacerbated my condition. It was only when I embraced a naturally simple approach that my skin began to heal and calm down. This transformative experience led me to discover that I had a chemical allergy, compelling me to minimize synthetic ingredients in my life as much as possible.
With 17 years of experience as a beauty therapist, I've worked with numerous brands and witnessed firsthand what works best for various skin types and concerns. My career has been driven by a passion for finding the right products for my clients and delivering the best possible results.
When I started my own salon, I faced a frustrating challenge: finding a brand that was willing to support someone just starting out. Many brands required large minimum orders, while others contained too many toxic chemicals for me to justify using them. This gap in the market was the catalyst for creating Wyld Alchemy.
Starting out was no easy feat. I spent countless hours researching ingredients, learning how to formulate, and developing my own recipes. My dedication to finding natural alternatives and sourcing high-quality, eco-certified ingredients led to the birth of Wyld Alchemy.
Today, I am incredibly proud of how far Wyld Alchemy has come. Our brand stands as a testament to my commitment to clean, effective skincare and my unwavering belief in the power of natural ingredients.
Beyond this, I am deeply passionate about supporting other salons and budding therapists on their career journeys. I hope to provide guidance and assistance to new and growing salons, helping them navigate the challenges of starting out and scaling their businesses. My goal is to be a resource for those who share my dedication to delivering exceptional, natural skincare.
As we continue to grow and evolve, I am excited about the future and the opportunity to share our passion for natural skincare with even more people. Thank you for being a part of our journey
Copyright © 2024 Wyld Alchemy - All Rights Reserved.
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